Sunday, November 4, 2012

Peter Gabriel Crowdsources A New "Sledgehammer"

I'm not sure why crowdsourcing isn't used more. There are so many talented people in the world, and if they're a fan, they're willing to do almost anything to help an artist. Peter Gabriel, who has always tried to stay on the cutting edge, is now giving crowdsourcing a shot by asking his fans for help in remaking his big hit "Sledgehammer" for it's 25th anniversary and the reissue of the So album.

Like with most video and film crowdsourcing projects, he's asking the fan to just pick a single scene to animate, and the best will be picked from the entries by both Peter and the fans via posts on YouTube. The song will eventually be released in 3 different versions, and the winner of the best clip submission will receive a TDK wireless boombox autographed by Peter, while the runner-ups will receive posters (I think they're being a little light on the prizes myself).

"Sledgehammer" was one of the most played clips ever on MTV since 1986 when it came out, mostly because it was pretty cutting-edge for it's time. It should be interesting to see how creative the fans are this time around. Here's the original video below.

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