You're going to see different parts of the study cited in the news in coming days, but I bet that most will overlook something that screamed out to me - CDs are much more relevant than most of the world thinks.
Let me say up front that I don't use optical discs of any kind and haven't for at least a year, so I have no love for the shiny pieces of plastic, but the fact of the matter is that there are a lot of people out there that still use them regularly, according to Nielsen. Here's an example from the study:
- 50% of teens still listen to music on CD.
Want some other figures that may blow your mind?
- 36% of teens purchased a CD last year.
How about this one:
- 55% identified physical CDs as a very or fairly good value.
This all goes to show that while the CD may a medium in a death spiral, it's a not buried just yet. It's much more viable as a distribution medium than we're all led to believe.
Tomorrow I'll provide some other interesting info from the same survey.
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