You're going to see different parts of the study cited in the news in coming days, but I bet that most will overlook something that screamed out to me - CDs are much more relevant than most of the world thinks.
Let me say up front that I don't use optical discs of any kind and haven't for at least a year, so I have no love for the shiny pieces of plastic, but the fact of the matter is that there are a lot of people out there that still use them regularly, according to Nielsen. Here's an example from the study:
- 50% of teens still listen to music on CD.
Want some other figures that may blow your mind?
- 36% of teens purchased a CD last year.
How about this one:
- 55% identified physical CDs as a very or fairly good value.
This all goes to show that while the CD may a medium in a death spiral, it's a not buried just yet. It's much more viable as a distribution medium than we're all led to believe.
Tomorrow I'll provide some other interesting info from the same survey.
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.You should follow me on Twitter for daily news and updates on production and the music business.
Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.