Sunday, July 8, 2012

New Keyword Research Tools

Keyword Eye cloud results image from Bobby Owsinski's Music 3.0 blogSince every artist is an online marketer at heart these days, there's a great awareness in the importance of keywords when it comes to websites, videos and social media. The better your keywords, the more likely people will find you. That's why doing research before settling on a set of keywords is your primary weapon when outlining your online strategy.

While most people usually use Google's Keyword Tool (here are some tips), here are 3 additional tools that you can try. Best of all, they're all either totally or partly free.

KeywordEye.co.uk
While KeywordEye comes from a UK developer and as a result uses British defaults, it doesn't take much to make it more US oriented. In fact, it can give you keywords for several countries and languages if that's needed.

One of the coolest things is that it offers a cloud visualization of the most used keywords (see the graphic on the left). Keep in mind that the free version limits you to 100 keyword searches, which is normally plenty for most music campaigns.

Keyword Spy
Keyword Spy approaches keyword search a little differently than most, allowing you to search a domain for keywords. That means you can look at a competitor's site to easily determine what they're using. There's an "Ads" page that shows you some information about the adverts used on a site, and a "Top List" page provides a list of the most successful keywords.

SEMRush
This tool is really a paid tool that has a useful free option that has the unique ability to provide a metric for the number of Google results. This shows you how big the field or the competition is, as well as a useful section on related keywords.

If you're really serious about keywords and don't mind spending some money, paid services like SpyFu, Wordtracker, Adgooroo, Complete.com, and KeywordDiscovery are all viable options as well.
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6 comments:

Anthony Paganini said...

Just ordered your Music 3.0 book (this will complete my collection of your works). I have a question regarding bad practices for websites. I've been trying to "optimize" my studio's site over the past few months and thanks to your blogs I found a, shall we say, "plethora" of bad practices. I would like to know how long do you think google and other SE's penalize you for having had some of the "NO-NO's" on your site. Some research says it could take months to years to dig out of the hole. Thoughts?
Thanks,
Anthony
MEI Studio

Bobby Owsinski said...

Anthony,
You're penalized until the next time their bot makes it's rounds.
If you're getting shut down because of something particularly nasty, you can contact them directly, although for the life of me I can't find the info right now.

Bobby Owsinski said...

Anthony,
You're penalized until the next time their bot makes it's rounds.
If you're getting shut down because of something particularly nasty, you can contact them directly, although for the life of me I can't find the info right now.

Mark Holland said...

Thank. It makes me feel great when I read all these stories. It helps me from hopelessness and make me more stronger to fly… thank… for everything.

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nutlis adward said...

seo keyword research
is more benificial especially for SEO workers . Here are many Keyword research site are available on internet.

Ahsan Awan said...

Wow Amazing

Best Research Tool With Easy method How to Understand Keyword

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