We knew this days was coming for some time, but now we have proof that Facebook likes are being paid for. Take a look at the graphic below and you'll see a number of tell-tale signs that the number of Like's may not be what they seem.
We live in a high-tech era that claims to have popularity measurement figured out, but it's interesting that the only sure way to determine popularity is decidedly old and low-tech - the number of people you pull at your concerts. Sales have always been gamed (although it's a bit more difficult these days), but if you have a string of sold out dates with people fighting to get tickets (that's the key), then you can be sure that an act is popular. Ironically, the artists above don't have any trouble on that front.
Yes, I know all about "papering the house" (giving away or offering tickets at extremely low price), but which would you trust more; a venue packed with rabid fans or a bunch of Facebook Like's?
Thanks to Bob Lefsetz for the heads up on the graphic.
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