Thursday, March 15, 2012

The Value Of A Fast Page Load

stopwatch graphic from Music 3.0 blog
We live in a very impatient world and that impatience could cost you fans, users or sales. A study created by the found a number of startling facts about our desire for online speed:
  • 1 in 4 people abandon a web page if it takes more than 4 seconds to load.
  • 50% of mobile users abandon a page if it doesn't load in 10 seconds.
  • 40% of mobile shoppers will abandon an e-commerce site that doesn't load in 3 seconds.
  • Google found that slowing search results by just 4/10ths of a second would reduce the number of searches by 8 million a day.
  • Amazon estimates that it could lose up to $1.6 billion a year because of as little as a 1 second web page delay.
This means that you can't count on our ever expanding bandwidth for your site to load fast, you still must optimize it for speed, because tenths of a second count more than ever. This is one of the reasons to get a pro to build you website in order to be sure to get efficient, streamlined code. Page loading has become so much more than slimmed down graphics files these days.

A couple of other quick facts; the majority of Americans will not wait in line longer than 15 minutes, and half of them would not return to an establishment that kept them waiting. But we didn't need a study to tell us that.

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