Now Square has done it again with a new iPad application called Square Register that's designed to let merchants ring up and track sales and just like a traditional cash register.
Register works with Square's existing card reader that plugs into the iPad's headphone jack, and also with Card Case, which is a mobile app for both iPhone and Android that lets you pay retailers without even removing the phone from your wallet. And if shoppers want to, they can even pay with cash (what a concept)!
The Square card reader is free, and you pay 2.75% of each transaction to Square, which is cheaper than just about any bank for a credit card transaction. Square Register lets the seller display all of the products offered for sale, so the person selling just has to tap to make the sale. The sale is tied to a dashboard app that lets you track inventory, taxes and other relavent sales info. Plus, you don't have to worry about the person on the merch table making a mistake or pocketing any of the profits.
Here's a way that makes merch sales so very easy that's it's no wonder it's taken the touring business by storm, yet it's cheap enough that any band can get in on it. Check out this short movie, then check Square Register out.
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.You should follow me on Twitter for daily news and updates on production and the music business.
Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.