Sunday, February 19, 2012

MySpace Gains A Million Users

MySpace logo image from Bobby Owsinski's Music 3.0 blog
Can Justin Timberlake really be making a difference over at MySpace? Believe it or not, the once dominant social network claims to have "one-million plus new user accounts" in the last 30 days. In fact, it says that it's now "averaging 40,000 new registrations daily."

Why would anybody want to go back to MySpace? According to the company, it's because they have the world's largest song library at 42 million, and they have a new music player available. They also claim that it's Spotify, and not Facebook and Google+ that are their competitors. In fact, a quick check of the site shows that they have indeed rebranded themselves as "social entertainment," and they're now focusing on mainstream music, instead of the being indie focused as they once were.

Okay, a little reality check here. More does not necessarily mean better. What's the point of having a library of 42 million songs if most people could care less about at least 30 million of them? The other thing I'd like to see is exactly who these people are that are signing up for the service and where they're from.

Something tells me that there's these numbers are a little skewed, but as we all know about stats, they're always open to interpretation. After all, wasn't it just last March that MySpace lost 10 million users in a single month? It's really hard to add subscribers unless there's something worth their while, and there's been no sign of that so far.

What do you think - are we being hyped?

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