Thursday, February 23, 2012

Google Music Not Cutting It So Far

Google logo with headphones from Music 3.0 blog
When Google introduced it's music cloud service November, the general consensus was that it was a can't miss project. After all, there were already 200 million activated Android phone and tablet users, and if it only converted 10 percent of their captured market, that would mean 20 million users.

Now word is beginning to leak out of every corner of the music business world that everyone is concerned about Google Music's very slow adoption rate. With Google being one of the 800 pound gorillas in the cloud music room, that's the last thing that anyone expected.

What's more, while Google does have licenses with 3 of the major labels, it has yet to obtain a license from Warner Bros to be able to offer their catalog, and it's unlikely that they will if things continue to go as it is now.

But don't count Google Music out just yet. Two weeks ago The Wall Street Journal reported that Google is building a wireless home entertainment system that will stream music throughout the home. Even if this were a big hit, and I can't see it making a huge difference for Google Music, but it may be just enough to turn the tide from one that's perceived as failing to one that's a borderline success.

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