And as I've been reporting, Google+ now has more than 90 million users, which is an astounding number considering that the network only started about 6 months ago.
But the real measure of a site isn't how many users it has, but how engaged those users are, and this is where G+ seems to be very, very lacking. In fact, Web research firm ComScore has recently ascertained that G+ is a virtual ghost town compared to Facebook when it comes to user engagement.
ComScore's research shows that the average user spends only 3 minutes per month on G+, compared with 6 or 7 hours on Facebook, which is an quite a large difference. It seems that even though G+ has some unique features like Hangouts and Circles, they're not enough to get most users to switch from Facebook in a big way. As a result, users of both simply dabble in G+ to see what's there, but still spend most of their time where they're still comfortable, and where most of their friends are, and that's still Facebook.
Now it's hard to say if there will be a migration from Facebook to G+ when FB's new Timeline becomes mandatory, since it seems to be universally disliked at the moment. Let's check back in a couple of months to see.
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