Here's a number that shouldn't come as a shock - tablet users have a longer video engagement than desktop or phone users. A company named Ooyala recently completed a study that determined that tablet users watched 28 percent longer than the desktop average.
They also found that tablet viewers are more than twice as likely to finish a
video than on a desktop, which was about 30 percent higher than that of mobile devices.
The study also found that desktops and
laptops are more likely to be used for short video clips, whereas videos
that are 10 minutes or longer make up 30 percent of the hours watched
on mobile devices, 42 percent on tablets, and nearly 75 percent on
connected TV devices and game consoles.
It also determined that Android and iOS devices
make up 90 percent of the video hours for tablets and mobile devices, where the iPad is king, at least for now. iPads were responsible for
99.4 percent of displays, 97.7 percent of total plays, and 95.7 percent
of total hours streamed.
In a bit of a surprise, Facebook has jumped
into third place among the biggest video platforms, with an estimated
51.6 million people watching videos on Facebook in July when the study was done. Ooyala also found that Facebook is across the board a more
popular means of sharing video than its social media rival, Twitter. In
the U.S., for every one video shared on Twitter, over eight are shared
on Facebook, but that varies widely depending on the region. In
Japan, there’s a 1:1 ratio, whereas in Italy Facebook is 17 times more
To read the full Ooyala’s study, download it out here.