Sunday, December 25, 2011

Top 10 Google Searches In 2011

Google Music image from Bobby Owsinski's Music 3.0 blog
Here we go on a number of end-of-the-year posts. This time it's the Top 10 Google searches in 2011 according to Experian Hitwise:. Take a look at the list first, then I'll explain why it's so interesting.
1. Facebook
2. YouTube
3. Facebook Login
4. Craigslist
6. Yahoo
7. eBay
9. Mapquest
The first thing that jumps out is that Facebook is on here 4 times. Why would anyone google "" or "" when they can just type it in? Make you wonder.

Then take notice that Yahoo is on there twice (once more with a ".com"). What's ironic here is that people are searching for a search engine! Makes you wonder, take 2.

I'm pretty baffled at the fact that people don't know enough to just try to type in "" directly into their browser instead of doing a search for it. Makes you wonder, take 3.

This helps prove my point that most of the people using the online world are not as sophisticated as we're led to believe by the media. I guess this list is a lot better than if it included Justin Beiber and Britney Spears though.

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Taka said...

One of the lead technical guys at Google (IIRC) posted about this a few years ago. He noticed the same thing, got curious and dug into and found that the reason was that many users don't understand the difference between the URL bar at the top of the browser (where web addresses) go, and a search box. They just click on the blue "E" on their desktop that "is" the Internet, someone has programmed their home page to be Google, so they type in "yahoo" or "facebook" into the box (which is actually Google's search query box) and click on the first result that comes up. This is why browsers now accept search queries in their URL boxes, they're trying to eliminate the boxes and have one box that does it all.

Bobby Owsinski said...

Good to know, Taka. Makes sense.


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