Monday, October 31, 2011

8 Rules For Facebook Engagement

facebook image from Bobby Owsinski's Music 3.0 blog
Here's an excerpt from the upcoming 2nd edition of Music 3.0: A Survival Guide For Making Music In The Internet Age, which will be available on November 15th. This is a list of 8 rules for Facebook engagement. I've posted this before with only 5 rules, but rethought it for the book and expanded the list to 8.

"A white paper about Facebook engagement from the research site Buddy Media Platform provided a number of interesting points gathered in a report is called Strategies For Effective Facebook Wallposts: A Statistical Review.

In the study they determined the 5 Rules for Facebook engagement, which are:

  1. Keep your posts short and sweet.
Posts of 80 characters or less have 27% higher engagement rates.

  2. Think twice before using URL shorteners. Engagement rates are 3 times higher using full-length URLs.

  3. Post when people are listening. Posts outside of business hours (10AM to 4PM EST) have a 20% higher engagement rate.

  4. Some days are better than others. Engagement rates are 18% higher on Thursday and Friday than the other days of the week, but Saturday and especially Sunday are good too. This can vary by industry though.

  5. Avoid the noise of Monday. There's too much going on after the weekend.

You can add a few more to this list that exactly parallel the email and Twitter advice.

6. Keep your posts relevant.
You’re trying to promote your brand so stay on topic.

7. Don’t post unnecessarily. Too many posts can cause your fans to tune you out.

8. Keep the interaction high. Ask your fans for their opinion and advice. It will not only keep them involved, but you’ll immediately feel the pulse of the tribe.

If you're posting to keep in touch with your friends or to let them know what you're doing, then this data is of no consequence to you. But if you're posting strategically to promote your brand, then follow the above for better fan engagement."

You can read additional excerpts on this and all my books on the excerpts page at 

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

1 comment:

Rand Bliss said...

Great advice. Thanks Bobby. Not enough hours in the day it seems to participate and involve oneself in 'social media' as much as I'd like to. As I can see the value in it if used correctly.

The other side of the coin is that Facebook is similar to having a big bag of MSG crop-dusted potato chips; once you get started nibbling on them, it can be hard to stop, even when they've lost their taste and your tongue is numb.


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