Wednesday, July 27, 2011

8 Tips To Start Marketing On Google+

Google+ has become the hot new girl in school and everybody wants to be her friend. It's getting traction because it's a Google product, but only to a very small degree. Google has had other products die before (Google Video, Google Buzz, Google Wave) despite their reach, but this one is different. Something just feels so right about it that people seem to be flocking to something they really didn't want or need - another social network.

That being said, it's still too early to put up anything but a personal page, since Google has informed everyone that current artist, band or brand profiles will deleted when they introduce their official brand profiles sometime in the near future (take that as a warning - don't do it yet).

That being said, there's no time like the present to begin planning your Google+ marketing. PRNewser offered these 8 marketing tips. Some are a bit lame, but worth a quick read anyway.

1. Be prepared. Have your brand’s profile ready and put up as soon as permitted.

2. Update your content on various media sites. Google+ has a smoother design to integrate feeds from multiple sources, so review your content on YouTube, Twitter, and other social sites. It should be up-to-date and relevant.

3. Keep an open mind. It may seem like just another task on a lengthy to-do list, but Google+ can prove valuable in new ways. Don’t begin by thinking in the Facebook/Twitter/LinkedIn mindset.

4. Take advantage of improved editing control. Facebook’s limited status editing, which only offers deletion, is expanded on Google+, to allow changes to updates once posted.

5. Get your brand’s name out there now while everyone is in love with the site. Once glitches or aggravations come about, the public will be loud and vocal about Google’s failings.

6. Make your name as a Google+ pioneer. Just as Ford Motor Company has been heralded as the first company on Google+, use early adoption as proof of your social media credibility.

7. Add rapidly to your circles. People who are using Google+ are spending a lot of time on the network to get better acquainted. Search for those you know, and don’t know, to follow.

8. Finally, enjoy the process. This tool is in its infancy, so use other’s mistakes to learn the best practices, and have fun while you are at it.
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