Sunday, June 12, 2011

10 Ways Musicians Can Use QR Codes

image from www.hypebot.comIt took some time but QR codes look like they're finally catching on. If you don't know what a QR code is, it's the symbol on the left, and it's actually an analog web link. Just scan it with you phone or iPad and you're sent automatically to the webpage.

Recently Bruce Houghton over at the great Hypebot blog posted the 10 creative ways that musicians can use QR codes. The original article is here.

Inspired by Clyde Smith's Guide To QR Codes For Musicians, I wondered about how indie musicians might use these scanable graphics that link the offline and online worlds. Marketer and artist Erica Glaser had already created a strong list of 50 creative uses for QR codes that's geared to filmmakers and visual artists as much as musicians, but she provided the spark that led to my own list of 10 Creative Ways Musicians Can Use QR Codes:
  1. Connect a gig poster with a place to buy tickets
  2. Connect posters to a video or track that "sells" the band
  3. Connect your t-shirt to your web site
  4. Connect a t-shirt or poster to a free download
  5. Connect a poster to your online store with a discount
  6. Connect a poster to your Facebook page
  7. Connect signage on stage and merch table to mobile firendly site with email signup 
  8. Connect your CD cover to an email signup
  9. Connect a CD cover to bonus content
  10. Offer a free track to retailers who include you name and a QR code connecting to a tweet-for or email-for-track landing page
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