Wednesday, April 20, 2011

Turn Your "Likes" Into Gigs

Wouldn't it be great if you could harness the power of your fans to score some gigs? Now you can with an interesting fan management platform called WHOOZNXT, which rewards performance opportunities to the artists that amass the most fans during any given time period.

WHOOZNXT is part of a new platform from NXTM, a service responsible for the digital presence of acts such as Taylor Swift and Justin Timberlake that was founded by former MTV executive Jeff Yapp. It debuted at this years SXSW, offering bands the chance to play on Jimmy Kimmel Live! as well as slots at Rachael Ray’s SXSW events.

According to an article on Mashable, bands can sign up for free and connect their WHOOZNXT profile to all their social network pages and profiles. The site then presents the band with analytics, courtesy of PeopleBrowsr, showing how many fans they have, how that number has changed over time and the band’s sentiment score. Artists can also see their most influential fans so as to connect with them accordingly.

Bands are then assigned a bracket based on how many fans they have, which determines what kind of opportunities they might receive. The top Platinum Tier includes artists with a total fan count more than 25,000 fans; the Gold Tier fan count is 5,000 to 25,000; and the Silver Tier is for artists who have fewer than 5,000 fans. Each month, artists are entered into a pool of opportunities and those who amass the most fans during that period are eligible for said gig opportunity. Just because you amass a lot of fans doesn't necessarily mean that you automatically get booked, since the venue involved has the final selection.

The site also provides artists with tools to help grow and manage their fanbase, including a band website builder, an e-store builder, a “publish everywhere” tool for all your content and a widget builder to create media players.

WHOOZNXT certainly has good intentions, and if it works as stated than it could be a boon to artists that are really increasing their social footprint. That said, ideas like this have a way of getting sidetracked along the way. Let's see how it works out.
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