Tuesday, March 1, 2011

Turning Radio Airplay Into Sales

Any artist or band that has gotten radio airplay knows that it doesn't necessarily translate into sales. Once upon a time before Music 3.0 maybe more so, but certainly not today. The biggest problem in the past was having the product available in the local stores to coincide with airplay, but that's not necessary or even possible today when most music is purchased online.

That being said, getting people to pull the trigger to purchase isn't easy. Here's a video from Nimbit's co-founder Phil Antoniades that outlines a way of using station ID's and promo codes to help turn airplay into sales.


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