Sunday, July 18, 2010

Anatomy Of A Concert Ticket Price

Ever wonder where all the money for that concert ticket goes? I'm not so sure that this chart will tell you, since it comes from LiveNation and it's obviously skewed to their needs. There might even be some truth to it from the standpoint that the real moneymaker at a concert has become the parking and concessions, since the act gets most of the door.

Here are some other figures (I don't know if I'd call them facts) from LiveNation by way of Digital Music News.
  • The average LiveNation ticket price in North America increased 3 percent to $49.80 in 2010. The talent percentage was 74%, down 1% from 2009.
  • Internationally, the average price was $54.30, and the talent percentage 55% (down 1%).
  • The drive to relax ticketing prices is on. LiveNation indicated that 10% of tickets will be discounted in some fashion this year, up from 6% in 2009.
  • Among the discounting weapons, 4-packs and $10 lawn seats were cited as the most aggressive sales drivers.
The concert business is in a tough spot this year, with many marquee acts having to cancel some shows for lack of sales (The Eagles and Christina Aquilera to name a couple). LiveNation is in the business of getting people in the seats, so they'd rather give the tickets away (or at least steeply discount them) to get the parking and concessions. But that just upsets the people that paid full pop for the ticket, which will make them less likely to buy the next time around. And people still hate the service charges (I personally won't go to a concert anymore if I have to pay them).

This situation is going to get a lot worse before it gets better.
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