If you've read my book, "
Music 3.0: A Survival Guide To Making Music In the Internet Age," you know that one of the things that I recommend to artists and bands is to release music in a far more timely manner than we're used to today. In order to stay relevant to their fans, an artist must release a song or two at least every quarter (preferably every 6 to 8 weeks). This keeps the fans involved and has the added benefit of giving the fans a chance to absorb each song, instead of gravitating to only one or two when an album is released. Indeed, the days of the 2 year wait in between albums is over if an artist wants to keep his fan-base.
Now it seems that
Warner Nashville has gotten the message and is now prepared to release 6 song albums on a more regular basis. In face, Warner's is dividing
Blake Shelton's "Hillbilly Bone" as a "
Six Pak," a 6 song album of new material to be released on March 2 that will be followed by another six-song release in August.
Warner Music Nashville SVP of Sales and Marketing
Peter Strickland told
Billboard that the Six Pak will enable artists "to deliver music to [fans] on a much more regular basis at a value price package." The only thing they've not told us yet is how much the package will cost, which will be a major key to its success.
2 comments:
I definitely agree on at least quarterly releases. I'm trying to get the artists I work with to commit to a 3 song digital release per quarter.
One of my strategies is what I call "music as a marketing tool" in which an artist releases 12 digital songs per year (3 per quarter), then ends the year with a physical compilation package. Just an idea.
An excellent idea it is, and is the one outlined in the "Music 3.0" book. More music, more often is the new standard.
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