Wednesday, February 10, 2010

The Artist And Google Buzz

You might've heard about the recently introduced Google Buzz, a social network add-on to Google's G-Mail. While half the Web wonders why in the world Google would want to get into social networking and thinks it a bad idea, the other half is intrigued (it's still in beta so not many have been able to actually play with it so far).

I personally think that Buzz will provide a great opportunity for the artist who's a practitioner of Music 3.0, and now is the time to get in on the ground floor. Here's why:

1) Buzz seems to offer much of what Facebook and Twitter currently provide, only better in many ways (see the video below).

2) Buzz could be a game-changer in terms of decreasing some of the time that the artist currently needs to dedicate to social media management, so many apps are integrated.

3) Because it's all tied to your G-mail account,  Buzz can make it a lot easier to integrate your social media with your mailing list with your rich media (once again, see the video below).

Google has fallen way behind on the social front and as a result, they're about to throw their overpowering resources at this area, so it would be foolish to underestimate the consequences of ignoring Buzz. Wherever the app is currently deficient, Google has the means to catch up quickly. If they're really serious about social (as it looks like they are), they will become the 800 pound gorilla in the space in no time, given the number of people that already have G-mail accounts.

We'll discuss Buzz and its uses in detail in upcoming posts, but first, here's a short video introduction to just what Buzz offers.

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