Monday, January 18, 2010

Social Media Tactics That Work

Excellent article today at eMarketer entitled "What's Working For Social Media Marketers?" It featured a couple of charts worth a look.

The chart on the left describes the marketing tactics that gather the best response on Facebook both B2B (business to business) and B2C (business to consumer). There's nothing especially new here as it's all just best practices, but the order of success is a little different than expected. Survey's rate a lot higher in response that I would've expected.

This chart provides the most responsive tactics for Twitter. Once again you're seeing best practices in action, but it's interesting that the tactics work better between business and consumers in almost every action.

If you're not using these tactics yet for interacting with your fans, now is the time. The practices have proven to be successful.

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