7 Tips For Tweeting A Live Event

Adweek recently ran a great post about tips for Tweeting a live event. They were thinking more about a business conference than a gig, but many of the tips apply to a live show anyway. Here they are, but with a music spin.

1. Use the right hashtag(s). If you have a following that regularly attends your gigs, start your own hashtag that you can consistently use. Something like #(yourband)live could work. Also find out if the venue has a hashtag and include that as well.

2. Let your followers know. If there's going to be a flurry of activity in a short period of time, let your followers know beforehand. No one likes their feed dominated by one poster, but at least they can tune you out if they're not interested if they know its coming.

3. Be interesting. Try to give a unique perspective that only you can give. What's the venue like? Did you meet anyone interesting (give them a  shoutout)? Is there a meet and greet or something happening preshow or aftershow?

4. Retweet others. If there are others tweeting about the gig, retweet them as well.

5. Take pictures. Tweets are a lot more interesting when a picture is included and the engagement is increased as well.

6. Follow other tweeters. This includes the promoters, venue and other bands on the bill.

7. Use Vine and Periscope. Twitter is more than just text, so don't forget to share a video about meeting a fan, what's happening backstage, from the stage, etc.

Twitter is especially cool for communicating at events, and that's the perfect time to engage your fans. Follow these tips and you'll keep everyone happy.

---

Any purchases made through our Amazon links help support this blog at no cost to you (just click here).

7 Tips For A Great Newsletter

A great email campaign can sometimes be the difference between popularity and obscurity. Here are 10 tips that can help your campaign be as successful as it needs to be.

1. Help subscribers remember who you are. Send the first message quickly and continue to stay in touch on a regular basis.

2. Don't send too many emails. You should tell them up front exactly how often you're going to email, and keep to it. If they unsubscribe, offer to reduce the frequency.

3. Keep your emails interesting. If your subscriber gets bored you'll lose them. Sprinkle in some user-generated content, contests, surveys and questions to keep the interest level high.

4. Don't make it all about selling or promoting. Being too aggressive is a good way to force people off the list. Make sure you include some useful or fun information along with any promotion.

5. Be sure to test your email first. Broken links, bad formatting, broken images or blank landing pages are a good way for people to lose interest. Test, test again and retest before you send.

6. Be sure it's formated for mobile. More and more people are accessing their email via their mobile device, and nothing could be worse for a newsletter than if it looks bad there. Be sure to design your newsletter with mobile in mind.

7. Be sure it's quick to load. In this day of instant gratification, we not only want, but are used to seeing everything load up quickly. If you make someone wait even a couple of seconds they're more likely to just hit the delete key instead. If your newsletter is loading slowly, consider breaking it up into smaller bits and saving some of the info for the next one.

Remember that content is king when it comes to newsletters. If you have something that's really dynamite then your subscribers are likely to overlook one or two of the above items, but the more of these that occur, the less likely you'll keep that person as a subscriber.

-----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.