Showing posts with label free music. Show all posts
Showing posts with label free music. Show all posts

Tuesday, April 5, 2016

$38 Script Let's You Set Up A Spotify-Like Site

YouTubifyIt seems that pirate music sites are getting easier and easier to set up these days.

Apparently there's a script that you can buy for just $38 that will let you set up your own cross between Spotify and YouTube. It's illegal, of course, and will get shut down in no time (especially if you live in the United States), but if you're really into it, it is possible to launch your own instant music site.

The script is called YouTubify and allows almost anyone to set up their own music service without breaking too much of a sweat. For now, it's available on one of the biggest coding sites frequented by hackers.

Wefre was a fee music distribution site that recently popped up using the script, and although users loved the look and feel of it, it was forced to shut down shortly after launch.

And fortunately for artists, publishers and labels everywhere, this is what's going to happen in most of these cases. Just because you can easily launch a music distribution site, it doesn't mean you should.

Sites like Spotify, Pandora, Tidal, Apple Music and every other music streaming site that you can list have all paid millions of dollars in licensing fees and pay monthly royalties to artists, labels and publishers. Even if the music is offered for free by one of these hacker sites, it still violates copyright laws (it's a form of piracy, after all).

Reportedly there are dozens of sites using this script that yet to be shut down, but luckily, none have received much attention or gotten traction.

It's tough enough trying to make money in the streaming music business without a plethora of free sites popping up everywhere.


Friday, May 8, 2015

Grooveshark Won't Stay Closed

Grooveshark back again image
It didn't take long, but Grooveshark is back online just days after receiving orders to cease operations as a result of a lawsuit filed against it by the major record labels. The service can now be found at Grooveshark.io instead of ".com."

Apparently an employee of the company caught wind that the service might shut down before it happened and decided to back up the entire contents of the site and move it to a different offshore server.

As a result, he was able to reproduce the user interface, playlists and song catalog identically to the previous service.

In the short term this might not be that important, in but grand scheme of things it goes to show how difficult it is to shut down a pirate service.

Since Apple and the major record labels are trying to shut down the free tiers of the current streaming services, this serves as a warning. Piracy is going to rise again if those free tiers are eliminated, and it will more difficult than ever to close things down as pirates get more and more clever.

Grooveshark had about 20 million active users, which is about a third of Spotify. The difference is that the company never purchased a license to use the songs, or paid any royalties to artists and songwriters.

Considering how easy it is to get free music right now from legal streaming services, it does show that many people just don't want to trade their email address for the privilege of getting something free. It's a dilemma that we currently have live with in the business, but some form of this will probably always be with us.

Tuesday, July 24, 2012

10 Rules For Giving Away Music For Free

Free Music image from Bobby Owsinski's Music 3.0 blog
I just love this list from Matt Parsons, founder and CEO of Ditto Music. It's the 10 rules for giving away your music for free.

The gist of it is that your music costs time and money to produce, so you must be compensated for it, but that compensation doesn't have to be in money. In fact, until you're somewhat of a star, fans won't pay money for it anyway, so you must be paid some other way. How? With social currency (see #3 below).

Check out the list:

1. Keep it simple. Choose just one platform to give away your music and direct fans there. [I'm not sure if I agree with this one.]

2. Do not forsake your current fans. Free music is not just for new fans. Reward your mailing list with free songs. Do NOT post MP3s within the email, since this can eat into people's bandwidth and annoy them. Always make sure that you add a link to the download.

3. Music is not free; fans should pay in "social currency." Ask for a Facebook Like, a Tweet, or preferably an email address in exchange for your music. If you're sending to your mailing list, ask them to retweet the link to their friends. Use a platform like bit.ly so you can track the click throughs.

4. Social currency is reciprocal. Tag fans on Facebook/Twitter when they buy the album or talk about you.

5. Follow up on social. Send out regular emails to your list, post at least once per day on Facebook and Twitter.

6. Don't charge too much in social currency for your music. If you ask for too much information, they'll give up and go somewhere else. Just stick to basic data like name, age, location and how they heard of you.

7. Let people listen before they download. No one will spend the time on music they've not heard before.

8. Have a strategy. Once you decide that you want to exchange your music for social currency instead of money, have a long-term strategy for how you will make money in the future.

9. Manage your copyrights. If you plan to make money from merch purchases, be sure to copyright any logos or graphics that you use so no one else can reproduce them and cut you out of the loop.

10. Don't stop promoting. Just because your music is free doesn't mean that you have to promote it any less. Also, don't stop promoting just because you're songs or album has been available for a while.

Don't forget that when you ask someone to retweet or follow you, make it easy for them by providing  embedded buttons. See this page for ways to do that easily.

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Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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