Who's Buying Music Today vs 10 Years Ago

A recent survey by MusicWatch looked at the demographics of CD and digital music buyers back in 2004 and compared them to 2014. What they found shouldn't be too surprising, because it's almost exactly what you'd expect.

• In 2004, the largest demo of CD buyers was age 36 to 50 at 25% (and it's 26% in 2014).
• In 2014, the largest demographic of CD buyers were age 50+ at almost 35%.

• In 2004, ages 13 to 17 purchased the most digital downloads at 25%, followed by ages 36 to 50 at 24%.
• In 2014, ages 36 to 50 purchase the most at 26%. Ages 18 to 25 was second at 23%.

• Surprisingly enough, both in 2004 and 2014, women purchased more CDs than men by a roughly 5% margin.

• That flipped around for digital music though, as men purchased far more digital music in 2004 by a 60 to 40% margin. Today women buy more than men by 53 to 47%.

Of course, all this may be moot in a few years as both CDs and digital downloads face ever diminished sales. It's still a huge part of the business in terms of revenue, but the writing is on the wall that streaming music will be the dominant distribution method for some time to come unless a new distribution technology is introduced that takes the industry by storm.

Just Who Is Buying Vinyl Anyway?

Vinyl record sales are up 38% this year with projected total sales of over 8 million units, up over 200% since 2008. But just who's buying these records anyway? MusicWatch did a survey and this is what they found.

• 56% of all vinyl purchases are made by men

• Surprisingly enough, just under half of vinyl buyers are under 25 year old, with 13 to 17 year olds making up 21% of buyers and 18 to 25 making up 26%.

• The 26 to 35 age group makes up 25% of buyers

• 36 to 50 represent 14% of buyers

• Even more surprising is that baby boomers don't buy as much vinyl as previously thought, coming in at only 13%.

So how did the vinyl resurgence start? Most media watchers trace it back to Record Store Day in 2008, which has gone on to becoming a major retail event in not only the US, but Europe, Canada and Mexico as well. Many labels and indie acts prepared special releases for this day, which helped launch the event.

Another factor is that with vinyl being more in demand, record labels are releasing more vinyl as well, which helps prime the pump for more sales. Most labels now are confident that they can sell at least a small number of units (anywhere from 2,000 to 5,000) to justify the expense.

That said, vinyl still is only a blip on bottom line of the industry, although that blip is growing a little every year. As of December 7th, vinyl accounted for only 3.4% of US album sales and 6% of physical album sales.