Showing posts with label Lucian Grainge. Show all posts
Showing posts with label Lucian Grainge. Show all posts

Thursday, September 13, 2012

It's True, The Music Business Is Not About The Art

Line Outside Club image from Bobby Owsinski's Music 3.0 blog
Last week the entire music portion of the blogosphere seemed to be lit up by the following statement from Universal Music Group CEO Lucian Grainge when talking about Justin Bieber:

The company likes hits, the fans like hits, and that's what he's there to do--make hits. 
We're not in the art business.

Why this statement should be any surprise to anyone I'm not sure. First of all, except for the label pioneers of the 50s, 60s, and 70s like Motown's Berry Gordy, Warner Bros' Mo Ostin, and Elektra's Jac Holzman (among a few others), this has been the label mantra for at least 30 years since the majors were bought out by the international conglomerates. Why should it be any different today?

Here's the bottom line if you're an artist or band and want label interest: a label doesn't care how good or bad your music is, they only care if you have an audience.

Good and bad is so subjective anyway. What's great to one person may be crap to another and vice versa. Most record companies only care if you have a line around the block waiting to see you. Really when you get down to it, that's all that counts.

-----------------------------------
You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

LinkWithin

Related Posts Plugin for WordPress, Blogger...