Artists will be able to display images of T-shirts, vinyl, concert tickets stickers or anything else that they sell, which will then link back to the site where the merch is available for sale.
This is actually a joint venture between Topspin and Spotify, so it means that you need a Topspin ArtistLink account to begin showing your merch first. ArtistLink is free, and you can sign up here.
Since this move doesn't cost you anything, I'd say it's a no-brainer, especially if you're an indie act.
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