A study by the college marketing insights agency Fluent examined the online active of Gen Zers and found a number of interesting points.
- Facebook is still the top network for many users. 51% use the platform for keeping in touch with high school friends and family, while 39% used it for keeping in touch with college friends. Gen Zers like the fact that the platform keeps on top of new technical trends like messaging and video.
- Snapchat and Instagram were used to keep in touch with closer friends, particularly at college. 34 and 35% used Snapchat and Instagram several times a day.
- They spend their time online looking for content rather than social interaction.
- 24% sample new apps every month.
- YouTube is a major destination with 80% of respondents.
- That said, Facebook has become a major video destination as well for 79% of respondents.
- 32% watched at least 1 hour of video a day, 30% watched 2 hours a day, and 21% watched 3 hours a day.
- They cannot live without the following brands in order of popularity: Apple, Samsung, Google, Netflix, YouTube.
Notice that Twitter isn't a part of the social mix. This goes to show that pictures and video are a big part of the Gen Z lifestyle, so if you're fan base is in this demographic, this is something to strongly consider in future marketing campaigns.