Facebook and Spotify are trying to make it easier for fans to share your songs. The latest version of Facebook Messenger now incorporates a button so you can quickly jump to Spotify to choose a song and then share it in the message.
While on the surface this seems like a great idea, the problem is that the integration isn't as seamless as expected.
It's a bit clunky to get to Spotify, although once there it's pretty easy to select the song you want. The real problem is for the person receiving the message, since the tiny "Open" button beneath the image isn't totally obvious. Once clicked, it then sends you to the Spotify app so you can listen to the song there.
Both companies are quick to point out that this is only an early version and the implementation will be refined over time.
Any time a social platform can be combined with streaming music distribution it's a good thing for both consumers and artists. Word of mouth is still one of the most popular music discovery methods, and anything that extends that is most welcome when it comes to social media.