Bose didn't pay for an ad during the Superbowl broadcast, but it did figure out a unique way to capitalize on the event.
The company asked a number of artists and bands to turn Superbowl related tweets with the #LetsHearIt hashtag into some short songs for a campaign it called Fantracks.
A variety of artists from different genres turned in 30 second songs recorded on the spot at the Bose studio and then posted them on social media and a dedicated Tumblr blog.
Not only did the artists use the tweet's text, but emoji's as well, which added a fun element to the process.
They're all pretty good and fun to watch and listen to, and it's hard to get bored since they're all so short. In fact, some of them are so good I wish they were longer.
Check out the Fantracks here.