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Friday, November 6, 2015
Yes, You Can Hire A Fake Crowd
All the above scenarios are possible (if you have the money) by using a company called Crowds On Demand.
Hiring a fake crowd may seem like cheating on some level, but it's actually been done for years. Going back as far as Elvis and The Beatles, management inserted ringers into every television audience to make the reaction larger than life. Yes, it worked very well indeed.
It might cost you $5,000, but if it pumps up the publicity machine the cost could be well worth it.
Many companies that have used Crowds On Demand for everything from fake protests to screaming fans at the airport, and have reported getting enough free publicity as a result to be worth the cost many times over.
The problem of course is that you need the money and the campaign strategy to make the utmost use of your fake crowd, something that most artists and bands find out of reach.
Still, if you're heading up the success ladder and need a boost, Crowds On Demand is just another tool in the box, if you can get around the ethical dilemma.