Wednesday, November 11, 2015

Indie Labels Benefiting From Digital Music

Merlin Network
It looks like indie labels are actually benefiting from digital music and streaming, according to a new survey by the indie music trade organization Merlin. The study contacted indie labels from 26 countries to gauge their health in the new digital economy.

The survey revealed that business was up for 65% of its members, and over half derived more than 50% of their revenue from digital. Only 16% said their digital revenue decreased, mainly because of a decrease in download sales.

What was significant was that around 55% of the labels said that their digital revenue was more than half of their total income, while another 33% placed it at somewhere between 25 and 50%.

Merlin labels represent around 10% of the global digital market share at the moment, but that seems to be rising. What it shows is that indie labels are beginning to thrive in our Music 4.0 economy as they learn the various ways to earn money.

While the major labels have gotten stronger in the last few years, that doesn't necessarily mean that the indies have become weaker. The music industry continues to evolve and everyone inside is learning to change with it in order to stay in business.

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