The company has now added a visual recognition element to the app, which means that you'll be able to point your phone at a poster, print media, or some merch to unlock some additional online content.
Yes, QR codes already do much the same thing, but they're clunky, sometimes difficult to read, and pretty ugly. This new element allows a company to register the artwork with Shazam, and the artwork then acts as a built-in QR code itself when triggered by the phone's camera.
Walt Disney Company, Harper Collins, and Target have already signed on to the service, but the company is in talks with the major record labels and the promoters of several large festivals.
QR codes held so much promise but were ultimately underused. Perhaps Shazam has finally found the key to visual recognition.
The new logo is built around a camera icon, as seen on the left.
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