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Wednesday, June 17, 2015
Facebook Changing Its News Feed Algorithm Again
Right now your News Feed is determined by how much a post is liked, commented on, or shared.
The company will now measure how long that you look at posts, photos and comments in your feed to determine your interest in certain content as well. The thinking is that the more time you spend on a post, the more likely your friends will like to see it as well.
Of course, the main problem with its current algorithm is that it's cut down on the number of followers that you can reach with any one post. 5 years ago a post would be seen by all of your friends and followers. 2 years ago that was down to just 15%. This year it's around 2%.
Of course, you can still reach all of your friends and followers by promoting a post (meaning, paying for distribution), which is what Facebook really wants.
It's probably too early to tell whether this will be a positive or negative, but my bet is that for most artists, it will fall on the negative side. Of course, the best way around it is to post really compelling information that people spend a lot of time reading.