Friday, February 20, 2015

Facebook's Video Specs

video production image
Since Facebook is promoting video as a big part of its service going forward, rewarding those who use it in their posts with increased organic reach, it's worth noting exactly what the platform's video specs are.

Remember that to get the most out of a video post, you have to upload directly to Facebook and not embed from another service. For best video results:
  • Optimize all videos for HD quality
  • Output from your editor using the H.264 video codec with AAC audio to either a MOV or MP4 file
  • The aspect ratio can be no larger than 1280px wide, so best to output 1280x720 for best results
  • Use a frame rate of 30fps or below
  • Use stereo audio with a sample rate of 44.1kHz
  • Less than 40 minutes long
So basically any hi-def video file should work as long as it's not too wide or too large should work for Facebook.

Keep in mind that regardless of the length of your video that most people don't watch through to the end so keep the most important information up in front.

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