Tuesday, January 20, 2015

Vinyl.org - The Netflix Of Vinyl

vnyl.org image
Here's an interesting idea that's sort of a cross between a record club and Netflix, but it deals exclusively in vinyl. In fact, it calls itself the "Netflix of vinyl." It's called vnyl.org, and for $15 a month they'll send you a stack of vinyl records tailored to your tastes.

First you choose the category that you're interested in, and the service curates album choices for you and sends you a stack. If you choose to keep any of the records, it will cost you $8 to 12 each. If you don't want them, pre-paid envelopes are provided to send them back.

The site is in invite-only beta mode right now, and while it sounds like a great deal, expect for it to see a lot of scrutiny as an illegal rental model. If you take notice, any vinyl or CD rental services that have popped up in the past have been quickly beaten down for breaking copyright laws.

It's legal to try before you buy, but you can't rent with an option to buy, so just how vnyl.org plays this will have a lot to do with if it succeeds or not.

Still, any service that gets more vinyl into the hands of consumers can only be a good thing for artists, as long as it's legal. Check it out at vnyl.org (check the spelling - it's vinyl without the "i").

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