Sunday, June 1, 2014

Billboard Twitter Launch Realtime Charts

Billboard Twitter Trending 140 image
Billboard Twitter Trending 140 Chart
Billboard has now officially launched its new Twitter real-time charts that rank popular songs shared on Twitter in the US.

The first chart is called the Trending 140, which shows up-to-the-minute ranking of songs share on Twitter in the US over the last 24 hours. The chart also has a weekly summary called the Twitter Top Tracks.

Another chart called the Twitter Emerging Artists chart ranks the songs shared by new and upcoming artists. Songs on the charts are measured by:

  • the inclusion of a link on a tweet to listening platforms like Spotify, Vevo and iTunes.
  • the use of hashtags like #nowplaying or #np or the artist's or song's name.
  • the use of terms that signify a song such as "music," "song," "track," or "listen."

The Billboard Twitter charts are the latest in Billboard's transition from sales to social media to determine its charts. Other charts based around social media include the Social 50, On-Demand Songs and Streaming Songs. With music sales waning, this is perhaps the only way for the magazine and service to remain relevant.

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