Dae Bogan has considerable experience in both music and social media marketing, starting out in event production for major brands such as Chipotle, Dell, Blackberry, Virgin Mobile and Def Jam, then as vice-president of marketing for Shiekh shoes and their Shiekh music artists program. His current company, Chazbo Music, provides in-store video music entertainment services by programming custom-curated channels for businesses, music and lifestyle. In this excerpt from my new Music 4.0: A Survival Guide For Making Music In The Internet Age (the 3rd and latest edition of my Music 3.0 book), Dae explains some basic strategies for making sure that your video is seen by the most people.
"Today you really have to do optimization for search or it’ll be buried with the other 700 million videos on YouTube at the moment. If I had to give some advice, I’d say song choice is number one. Choose songs [if you're doing a cover song] that are relevant today by using the Billboard charts as a guide. Select a song that’s on the top of the charts today, then post a really good cover, then make sure the video title is appropriate by posting the original artist’s name, the song name, then your name. Make sure it’s tagged with the original artist’s name, the song name, as well as the record label name and anything else about it. If it’s a love song or a pop song, put that descriptive tag in. Sometimes people just search for love songs, so they’ll come across your video that way. Finally, make sure the video description is complete.
Also at the end of the video there should be all the information about your social media, then ask people to subscribe to your channel. Now with annotations you can also embed links in the video as well. Those are ways to optimize the video so that at least some information is carried along with it. What artists forget is that once someone shares that video that a lot of the meta information that you inserted is lost. The description and the tags don’t come with it and the title isn’t visible. The only thing that you can see is what’s inside the video player, so by using annotations there’s a way to make at least some of the information available to the viewer.
Finally, release it at the right time. YouTube shows in their analytics what time of day is best. Look at when you have the most viewers or followers."
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