Tuesday, March 25, 2014

Too Many Hashtags = Less Engagement

Hashtags have become an almost universal way of presenting a marketing keyword that people can search for. One of the problems though, is that if you use too many, your engagement actually goes down.

I pointed out in the Social Media Promotion for Musicians book that more than 2 hashtags can drop your engagement by over 20%, and now this infographic by Statista.com offers some additional proof - only in this case they found it dropped 30%!

Keep in mind that this applies to Twitter only. Hashtags in any number have proved to be ineffective on Facebook.

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