3 Keys To YouTube Video SEO

When it comes to YouTube, you won't find a better vehicle online today for getting both your music and your message out there. Teens love it, and get most of their online music there, and it's the second most important engine for music discovery after radio. Still, most artists, bands and musicians don't know some of the keys in taking the greatest advantage of the network.

The YouTube chapter of my Social Media Promotion For Musicians book goes into great detail on the subject of YouTube channel and video SEO (as well as monetizing your videos so they become a new income stream), but we can break it down to 3 key points.

1. Title your videos properly. A haphazard video title is one that doesn't get searched. If it's a music video, be sure to include the name of the song and the name of the artist or band in the title. In fact, always include the name of the artist whenever possible. If it's a cover song, include the name of the original artist who did the song as well.

2. Don't skimp on the description. The more you add in the description, the more likely your video will come up during a search. Be sure to include the names of all the people in the video (as well as the director and producer) and what the video is about in detail. Also remember to include a link to your website at the end so people can get more information if they're interested.

3. Include the proper tags. The tags are important so make sure to spend enough time selecting them. Be sure that your name is one of them, as well as the mood of the song (if that's what you're posting), since many people search for "sad song" or "happy song." Not including a mood tag robs you of an important search element.

Follow these 3 simple rules and you'll find your video viewership will grow substantially as more people are able to find your videos when they search.

To read excerpts about YouTube and other social media from the Social Media Promotion For Musicians book, go to the excerpts section of bobbyowsinski.com

----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.