Wednesday, January 22, 2014

Moby's Latest Is Top Bundles Seller

Usually when you think about BitTorrent you think of piracy, but the service has been working hard over the last year to go legit with its Bundles offering. A bundle is a collection of free content files like an album, with a gateway to paid premium content as well.

Bundles are beginning to gain traction, with over 60 million downloads in 2013 and an impressive number of big name artists signing on. As you can see from the chart on the left, Moby topped the chart with almost 9 million shares, but other major artists like Kaskade, Linkin Park, Public Enemy and Madonna were also included.

The secret behind Bundle's success is that they're included with every uTorrent or BitTorrent application, so the numbers can add up quickly.

Bundles are still flying under the radar, so you might not hear much about them at the moment, but with numbers like the chart provides, it won't be long until this becomes a staple release format of artists everywhere.


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