Wednesday, September 11, 2013

Why Using Facebook Hashtags Can Cost You Views

Hashtag image
Hashtags have become an important part of promotion on a number of social networks, most notably Twitter and Instagram. They're a great way to find more information on a particular topic, which makes them useful for user and marketers alike.

Recently Facebook instituted hashtags into its network with the hopes that they would prove to have just as much as an impact as on other networks. The problem is it appears that on Facebook, using hashtags is actually counterproductive.

EdgeRank Checker recently conducted a study of Facebook hashtags and found that both viral and organic reach decreased when a post used hashtags. Viral reach is the number of people who saw a post when it was published by a friend. Organic reach is the number of people who saw it from a News Feed or on your page. What's more, even engagement decreased for posts with hashtags.

So while hashtags are proved to work on Twitter, they have a negative effect on Facebook. Luckily most people don't post using hashtags yet, but brands do. If you're an artist or are in a band, you're a brand, so remember - no hashtags on your Facebook posts!

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