Monday, August 5, 2013

Radio And Streaming Show Different Song Popularity

Both streaming and digital song sales are up this year (downloads by 4% and streaming 24%), which is a good thing, but some interesting new data shows that there's a big difference between the top songs that radio plays and the most streamed songs.

The reason why this is important is that sales come more as a result of radio play, who's playlist is controlled by consultants and program directors, while streaming is based more on the actual popularity of the song or artist. Here's what the comparison looks like, according to Nielsen and Billboard.

nielsen billboard 2013

While radio isn't going away by any stretch of the imagination, you have to wonder how its playlists will be affected in the future as streaming increases. With so much of music radio programmed by consultants who are one step removed by the public, perhaps they'll be forced to watch the streaming charts more closely when it comes to choosing songs. Whether they do or not, radio will be changing in future thanks to streaming, you can bet on it.
----------------------------------

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

2 comments:

J Fred Knobloch said...

There is a marked difference between the two conjunctive data presented in our post. There is a logarithmic element to the streaming results and a more arithmetic bent to the radio data.

I would love to know how you interpret these vast differences between the two.

Just a question....nice article but it decides nothing considering 79% of 'first impressions' still come from terrestrial radio (according to NPD).

J Fred in Nashville

J Fred Knobloch said...

There is a marked difference between the two conjunctive data presented in your post. There is a logarithmic element to the streaming results and a more arithmetic bent to the radio data.

I would love to know how you interpret these vast differences between the two.

Just a question....nice article but it decides nothing considering 79% of 'first impressions' still come from terrestrial radio (according to NPD).

J Fred in Nashville

LinkWithin

Related Posts Plugin for WordPress, Blogger...