Thursday, May 9, 2013

What Your Site Visitors Hate

Website Mistakes image
Recently a friend asked me to critique his website. While it was slick and modern, there were a number of problems that both he and his designer overlooked. Here's a short excerpt that covers a number of those items from my upcoming book, Social Media Promotion For Musicians, about the things your site visitors hate.

"Technology marches on, and as we know, the pace seems to get faster and faster all the time. The problem is, we all have to keep up in order to both stay relevant and keep our fans engaged. Now comes some research courtesy of (a site that helps mobilize your site) that’s an eye opener in terms what visitors really hated about artist’s websites.
  • 33% of the survey respondents said their most frequent complaint about an artist site was text that was so small that it required zooming.
  • 31% stated their biggest complaint was video content that was broken or unavailable. 
  • 28% said they hated when buttons or links were too small to click.
  • 20% hated when streaming music was broken or unavailable.
  • 17% complained that recent news and event info was difficult to find.
  • 29% said that they missed the ability to exchange an email address for free content.
  • 25% said they really missed the ability to download an artist's song.
  • 21% complained that they couldn't purchase tickets or merch directly from the website.
This is a fascinating report in that it indicates that a lot more commerce could be going on if only artists would pay more attention to their websites. Many artists take their site for granted, but it should be the main point where all of your fan contact is directed since it's the one portal online that you have total control of."


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