Monday, February 11, 2013

The Grammy Bounce

Grammys image from Bobby Owsinski's Music 3.0 blog
It seems that this year's Grammy Awards show was the most successful ever in many people's minds (although viewing was down more than 20%), thanks in part to a big social media push on Twitter. Host LL Cool J leaned on the show's hashtags and handle quite a bit, and it seems to have paid off handsomely. The Recording Academy was smart enough to constantly tweet and post behind-the-scenes info during the show, and LL Cool J frequently quoted tweets during the show that indicated that they were listening.

What's more, the Grammy bounce (increased sales after an appearance on the show) seems to have really taken effect this year, after many years of very modest performance. Here's a look at how both songs and artists fared after the Grammys, thanks to 7digital, which powers music on a host of smart phones and tablets.

  • "I Will Wait" -- Mumford & Sons +394 percent
  • "Lonely Boy" -- The Black Keys +367 percent
  • "Could You Be Loved" -- Bob Marley & The Wailers +367 percent
  • "Adorn" -- Miguel +353 percent
  • "Blown Away" -- Carrie Underwood +195 percent
  • "Ho Hey" -- The Lumineers +166 percent
  • "The A Team" -- Ed Sheeran +133 percent
  • "Over You" -- Miranda Lambert +133 percent
  • "Home" -- Dierks Bentley +133 percent
  • "Daylight" -- Maroon 5 +133 percent
  • "Suit & Tie" -- Justin Timberlake featuring JAY-Z +119 percent
  • "Carry On" -- Fun. +91 percent
  • Dierks Bentley +294 percent
  • Elton John +282 percent
  • Carrie Underwood +194 percent
  • Ed Sheeran +192 percent
  • The Lumineers +170 percent
  • Mumford & Sons +158 percent
  • Frank Ocean +104 percent
  • Kelly Clarkson +71 percent
  • Fun. +56 percent
  • Wiz Khalifa +48 percent
  • Bob Marley +35 percent

We'll take a look at how these acts far with their overall sales in a couple of days.

I've been a critic of the Grammys for a while, but I have to say that I thought this year's show was great. For the most part, it had terrific energy and seemed to answer some of the criticisms that it garnered in recent years (like the forced artist collaborations). Way to go Recording Academy!

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