- There's a bigger online audience: The world is much more connected than any other time in history. As a result, there's a bigger potential audience for a phenomena like "Gangnam Style." You'll see this viewing record broken the next time a similar sensation takes place.
- He came from a different part of the world: Most huge trends like this tend to start in the US, but in this case, the US was only icing on the cake. With Psy being Korean, "Gangnam Style" broke out from the East and headed West, rather than the other way around. It was already huge by the time North America got hip to it, but what put it over the top was..........
- Exploitation: The fact that Scooter Braun, Justin Bieber's manager, got involved sent Psy and "Gangnam Style" to another level. All of a sudden, Psy was on every television show you could think of, from Saturday Night Live to the MTV Video Music Awards to the Today show to name just a few. With these appearances, he jumped generations from K-Pop (Korean Pop) to seniors dancing to it at the local rec center. As with most artists, management is still the key.
By the way, "Gangnam Style" also holds another distinction. It has the most likes of any video with more than 2 million. Beiber's "Baby" comes in 3rd following the 1.6 likes of LMFAO's "Party Rock Anthem."
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