Thursday, October 25, 2012

How Social Users Listen

earth listening image from Bobby Owsinski's Music 3.0 blog
Recently Lab42 did a survey of music listeners to try to track their music listening and sharing habits via social media. Here's what they found:

Asked when they listened to music:
  • 56% said while cooking
  • 36% said at work
  • 32% said when falling asleep
  • 29% said while studying
  • 45% said they listen to music at least 10 hours a week
  • 70% pay to download music
  • 60% download free music
  • 13% don't download music
  • 73% belonged to a social music site like Pandora or Spotify.
  • 20% pay for a premium service on the social music site.
  • 86% used the free version for 6 months before upgrading.
  • 78% use the "private session" feature so people can't see their music selections.
  • Yet 94% listened to a song because they saw a friend listening to it.
The survey just goes to show that slowly but surely, people are altering their listening patterns to streaming instead of downloads, although not as quickly as we're led to believe by the press.

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