Asked when they listened to music:
- 56% said while cooking
- 36% said at work
- 32% said when falling asleep
- 29% said while studying
- 45% said they listen to music at least 10 hours a week
- 70% pay to download music
- 60% download free music
- 13% don't download music
- 73% belonged to a social music site like Pandora or Spotify.
- 20% pay for a premium service on the social music site.
- 86% used the free version for 6 months before upgrading.
- 78% use the "private session" feature so people can't see their music selections.
- Yet 94% listened to a song because they saw a friend listening to it.
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