- Constantly asking for people to vote for you. Contrary to what shows like American Idol and The Voice may tell you, music isn’t a competition. Sure, you can take your career to new places and get your fans engaged with the occasional songwriting, performance, or fan-voting contest, but stop entering every damn one you come across. It looks a little desperate.
- Posting your stream of consciousness updates every 20 minutes. If you’re posting more than a few times a day, it better be good stuff! Don’t use your Facebook band page as your personal profile. The few folks who might care what you’re up to every day will stop caring quick.
- Requiring someone to do something before they can hear your music. People don’t like to jump through hoops. Let fans listen to your music right away– even if it’s only a couple tracks.
- Advertising by posting on someone else’s wall. Remember MySpace? This is the kinda nonsense that would happen on MySpace all the time– and why people stopped using it. Do NOT put your marketing messages on other people’s Facebook walls. That is what YOUR wall is for.
- Begging for “likes”. It’s probably OK once or twice a year to ask your friends on Facebook to “like” your band page. Don’t make a weekly habit of the practice, though. Your band page won’t get “liked,” and you might just get de-friended.
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