The way that most of us point people, artists, bands and brand to their YouTube channels is by providing a simple URL that looks like this:
In my case, my YouTube channel is called polymedia (it's a long story why I don't use bobbyowsinski) so my URL looks like this:
The problem with this is that both YouTube and Google searches actually looks at it like this:
"http://youtube.com/user/yournamehere", or my my case, "http://youtube.com/user/polymedia"
It seems like such a small thing, but if you add the "user" into the URL yourself, Google ranks your channel higher than if you don't use it. Thus for me:
"http://youtube.com/user/polymedia" will rank higher than "http://youtube.com/polymedia"
Reports are that people who have added the "user" to their URL's have jumped in rankings from in the 20's to the top 3. It doesn't look as nice, but if Google likes it better and will rank you higher, that's the way to go.
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