The Square card reader is already available at Apple stores, Wal-mark, Best Buy, Radio Shack and Target, and soon at OfficeMax and UPS stores, for only $9.99, but each purchaser can redeem a $10 credit to their bank account, so it really costs you nothing. Over a million merchants already use Square, which is impressive because there are only 8 million merchants that accept credit cards in the United States in the first place.
This year Square is rolling out new features like adding in-depth merchant analytics to its iPad experience, allowing merchants to access information about which inventory is selling well, and what they can do to help make more money. Square is also trying to upgrade the experience of running a business on just an iPad with their new iPad app Square Register, which is designed to be a point of sale replacement for cash registers and terminals.
While all that's cool for artists and bands trying to make a buck out there on the road, a new feature might be even better for consumers. Card Case, which is a virtual wallet that consumers fill with the info of all the merchants they visit and buy from who accept Square. These mobile cards include locations, merchant contact info, coupons, order and purchase history and more. Users can also use Card Case to ‘pay with their name’ and even enable hands-free payments. That means that the purchasing experience is easier than ever, which is something that everyone likes.
So if you're about to do some shows and want to sell some merch, check out Square. It's a service that you can't do without.
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