Before sending an email, consider:
6AM to 10AM: The second most prevalent email opening time is at the the beginning of the working day.
10AM to Noon: Consumers are not opening marketing emails, choosing instead to focus on work.
Noon to 2PM: Consumers are unlikely to open emails during their lunch break, choosing instead to spend their time on news and magazine alerts.
2PM to 3PM: Right after lunch consumers remain focused on work, responding mostly to email offers related to financial services.
3PM to 5PM: Consumers start thinking about their personal situation and as a result, more emails relating to property and financial services are opened during this time period than any other.
5PM to 7PM: Consumers tend to open business to business (B2B) promotions during this period, but also open more holiday-type promotions during this period than any other.
7PM to 10PM: The time period when recipients are most likely to respond to consumer promotions is when they get off work.
10PM to 6AM: This is an email dead zone, as most sent during this period are ineffective.
Here are a few other timing issues to consider:
- Bounce rates are highest in the morning.
- Open rates are highest during the weekend by 45%.
- Open rates are 53% higher in the morning.
- Click rates are 10% higher on the weekend and early morning.
- The most effective sending frequency is 1 to 4 per month.
- Conversely, the unsubscribe rate is higher at 1 to 4 per month, but levels off at 8 to 31 per month.
- The highest unsubscription rate occurs among those who have been subscribers for less than 10 days.
- The highest click-through-rate (CTR) is with those who have been subscribers for less than 10 days.
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.You should follow me on Twitter for daily news and updates on production and the music business.
Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.