"1. Set the tone. Your band name sets the tone for all that follows. What’s the first thing you want a fan to think in regard to your band? The tone of your name can be playful or academic, edgy or professional. Just make sure it reflects what your band is and what you want it to be in the future.
2. Simple is strong. A powerful name is easy to spell, pronounce and remember. After all, what good is word-of-mouth if your fan tells a friend, “You really should check this band out. I think their name begins with an A…”
3. Do not use initials! We all know the business landscape has an affinity for acronyms, but try to avoid using initials for your band name. A random collection of letters doesn’t inspire an emotional connection. And you can run into legal and branding headaches by juggling two different business names (the initials and the name spelled out).
4. Watch out for language pitfalls. A word in English may have a negative meaning in another language or culture. And enthusiastic bandmates can be blind to awkward puns and double entendres. The best way to avoid creating an embarrassing or damaging brand situation is to test your name on your target audiences; they may see something you missed.
5. Give any new name time to sink in. It can take some time for a new name to feel right, and you may need to use your name for several months before it starts to feel natural. This is particularly true when a name is off the beaten path, which is often the case for some the industry’s most memorable and impactful names. Just imagine the initial reaction to the name “Google” or "LMFAO." That said, a strong product can overcome a potentially ill-conceived name.
6. Don’t finalize too soon. The most important lesson is not to get too attached to any one name during the brainstorming process. When inspiration strikes, it’s all too tempting to start envisioning your logo, web design, album artwork, etc. But you’ve got to make sure that perfect name is legally available for you to use — no one wants to be on the wrong end of a trademark dispute."
By the way, if you're still stuck for a name, try the following band name generators here and here.
You can read the entire article with a business slant here.
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